What is PPC – retargeting
Pay per click advertising is usually the most effective and profitable form of marketing available to online businesses. The reason for this is that, as the name implies, pay per click advertising only charges you for the actual clicks that you receive. What this effectively means is that you won’t be charged for adverts that aren’t effective in getting seen or getting clicked. As a result, PPC provides you with a way to get completely free exposure as well as to generate highly targeted traffic to your website, landing page or brand.
The main PPC network that most businesses will use is Google AdWords. This platform allows you to advertise directly on Google’s SERPs (Search Engine Results Pages) meaning that your site will appear right at the top of the list as one of the ‘sponsored links’. This means that when your visitors see your advert, they will have actively searched for a related term rather than seeing it while they are passively searching the net.
The big advantage of this is that it means your traffic is both targeted and highly receptive. In other words, they’re interested in what you’re offering and they’re also looking for it at that time.
It’s also possible to use PPC advertising on specific websites using a network like Google AdSense, through Facebook using Facebook ads, or on other search engines like Bing. When you contact MVP Webservices, we will discuss these various options with you to help you identify the best networks for your specific brand and goals.