Search Engine Marketing is another term for ‘SEO’ or search engine Optimization
Search Engine Marketing
Search engine marketing is another term for ‘SEO’ or ‘search engine optimization’. Either way, it deals with the process of gradually climbing the rankings of Google and other search engines so that you can build your audience and start directing more targeted traffic to your site that is actually searching for what you’re offering.
Search engine marketing offers fantastic ROI for businesses and webmasters. Once you’ve put in the ground work, you will have built a stable foundation that will ensure great visibility on the SERPs (Search Engine Results Pages) which will in turn steadily drive traffic to your site for years to come.
What Is Good Search Engine Marketing?
When choosing your search engine marketing provider it’s important to be careful who you choose to go with. Search engine marketing is a very exact science and when done incorrectly it can cause more harm than good.
The key thing to remember is that Google wants to make sure that its users are able to find the kind of great content and services that they’re actively looking for. That means they want to try and remove the low quality sites from their results and bury the webmasters and companies that use ‘spam’ techniques to climb the SERPs.
In the past, you could effectively get to the top of Google by simply cramming your content with the same keyword over and over again and posting your link on as many sites as possible. But Google is constantly improving its algorithms and always refining the way it finds the best content. If you follow these same practices today – which some SEO companies still do – then you will end up getting penalized and removed entirely from the results.
Instead, the key is to focus on delivering high quality content to the readers, while at the same time making sure that Google is able to find and recognize that content for what it is. That means using LSI optimized keywords, it means building links on high quality blogs and sites across the net and it means creating sites that are highly optimized in terms of mobile compatibility and page load times.
This is how 1st Page Listings does your search engine marketing right. This is how we build success that will last and that is future proof against future algorithm changes.
Our Skilled Writing Team Produces the Best Optimized Content in the Industry
We have pioneered a client-side approach to optimization, providing high-quality, professionally written content that help our customers not only improve SERP rankings, but also improve their conversions. Each and every page we deliver is carefully constructed from scratch by the expert writers in our Tampa office, never outsourced overseas or generated by a computer. In fact, all of our writers hold at least a bachelor’s degree in English, Journalism, Marketing, Communication, or a related field, and bring together over 300 years of combined professional writing experience. Many have masters, doctorate, or even law degrees as well, and we divide all of them into specialized teams with focuses on various industries to further hone their skills. We train them to incorporate a range of proven SEO and conversion strategies – based on our propriety search algorithm research – into their writing, while still ensuring that it is easily readable and engaging to website users. Their work is then peer reviewed, to guarantee proper syntax, spelling, grammar, and placement of all SEO elements. This makes the quality of our work simply unrivaled in the industry.
You’re in Control of Everything Said on Your Website
In keeping with our focus on our clients, we also provide multiple opportunities for our clients to give input into their websites’ content. We undergo a thorough discovery process to learn about the unique nature of each business we work with, so our writers will know how to express what’s important to you and apply whatever style guidelines you provide. We always offer opportunities for you to review your targeted keywords before we write the content, and send each page for you to review before posting it to your website. This ensures that only content that accurately reflects your businesses makes it onto your website, so you can be confident that what you say in person is what your clients see online.
We Never Hold the Copyright for Our Content, so Your Site is Never Held Ransom
Most importantly, you’ll own the copyright to every word, letter, and comma we produce on your behalf, so you don’t need to worry about your site being held hostage. We just prefer to let our results drive our relationships with customers. You can choose from a monthly, quarterly, annual, or custom contract to suit your business’s needs, and cancel any time. But, we’re confident that when you see the increased traffic, improved SERP rankings, and overall quality of our work, you’ll understand the true value our exceptional SEO content adds to your website.
To summarize, choosing Socius means you get:
- Professionally written optimized content that’s clear and engaging
- SEO strategies based on proven research and testing
- Complete copyright ownership, meaning you control your site
Contact us today, and we’ll be happy to tell you much more about our process and advise you on the many ways our SEO content can help improve your website.